Roar Projects

Roar Projects enters Melbourne’s hospitality scene with over 60 years of combined experience between its four partners -

Hatem Saleh, Simon Digby, Tony Perna and Sami Saleh. The Roar Projects team merged in 2002 through the creation of Alumbra and have since thrived within the controlled chaos that comes hand-in-hand with running one of Melbourne’s premier venues.

Having recently expanded their portfolio with Ms Collins on Melbourne’s prestigious Collins Street, Roar Projects exists to manage the strategic direction of their two venues and create a unique hospitality offering that pushes the boundaries and challenges the norm. Roar Projects will also offer a specialised hospitality consulting service both locally and abroad, providing expertise in branding, concept development, project management, global networking and strategic partnerships.

The team are actively seeking new opportunities and partnerships with potential investors, with their main objective being to maximise return on investment for all stakeholders across all projects. If you would like to express interest in future potential investment opportunities, please contact Simon Digby.

Alumbra outside water-front

Shed 9, Central Pier
161 Harbour Esplande, Docklands
VIC 3006 Australia

T +61 3 8623 9666

Looking from a booth over the dance floor at Ms Collins

425 Collins Street, Melbourne,
VIC 3000 Australia.

T +61 3 8614 2222

A Level 1, 141 Cecil St, South Melbourne, VIC 3205

T (03) 8614 2204